Table of Contents:
  • Admission : going in
  • Cultural revolution in South Kensington
  • A new vision for the 21st century : rewriting the museum
  • A 'hot potato' for a new public: a 'flagship' exhibition on food
  • 'Reality sets in' : managing and materialising dreams (and negotiating nightmares)
  • Virtual consumers and supermarket science
  • Opening and aftermath : ritual, reviews and reflection
  • The active audience and the politics of appropriation
  • Behind and beyond the scenes.